%0 Book %1 GVK025740938 %A Kroeber-Riel, Werner %B Kohlhammer-Edition Marketing %C Stuttgart u.a. %D 1991 %I Kohlhammer %K Marketing Werbestrategie Öffentlichkeit_<Kommunikationswissenschaft> %T Strategie und Technik der Werbung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025740938&sourceid=fbw_bibsonomy %7 3. Aufl %@ 3170116363

@book{GVK025740938, added-at = {2009-08-21T09:49:34.000+0200}, address = {Stuttgart [u.a.]}, author = {Kroeber-Riel, {Werner}}, biburl = {https://www.bibsonomy.org/bibtex/2983c08000480f305dc39534549211bd7/fbw_hannover}, edition = {3. Aufl}, interhash = {5db4cd49abb8f42ee9c37ebc7f69a27a}, intrahash = {983c08000480f305dc39534549211bd7}, isbn = {3170116363}, keywords = {Marketing Werbestrategie Öffentlichkeit_<Kommunikationswissenschaft>}, pagetotal = {218}, ppn_gvk = {025740938}, publisher = {Kohlhammer}, series = {Kohlhammer-Edition Marketing}, subtitle = {verhaltenswissenschaftliche Ansätze}, timestamp = {2009-08-21T09:53:30.000+0200}, title = {Strategie und Technik der Werbung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025740938&sourceid=fbw_bibsonomy}, year = 1991 }