%0 Conference Paper %1 conf/hicss/MaoZ15 %A Mao, En %A Zhang, Jing %B HICSS %D 2015 %E Bui, Tung X. %E Jr., Ralph H. Sprague %I IEEE Computer Society %K dblp %P 3405-3413 %T What Drives Consumers to Click on Social Media Ads? The Roles of Content, Media, and Individual Factors. %U http://dblp.uni-trier.de/db/conf/hicss/hicss2015.html#MaoZ15 %@ 978-1-4799-7367-5

@inproceedings{conf/hicss/MaoZ15, added-at = {2023-03-24T00:00:00.000+0100}, author = {Mao, En and Zhang, Jing}, biburl = {https://www.bibsonomy.org/bibtex/29ae4255a1634dfc849679c1099bad25c/dblp}, booktitle = {HICSS}, crossref = {conf/hicss/2015}, editor = {Bui, Tung X. and Jr., Ralph H. Sprague}, ee = {https://doi.ieeecomputersociety.org/10.1109/HICSS.2015.410}, interhash = {2ad92299255ca435fbed537e137241a5}, intrahash = {9ae4255a1634dfc849679c1099bad25c}, isbn = {978-1-4799-7367-5}, keywords = {dblp}, pages = {3405-3413}, publisher = {IEEE Computer Society}, timestamp = {2024-04-10T21:26:42.000+0200}, title = {What Drives Consumers to Click on Social Media Ads? The Roles of Content, Media, and Individual Factors.}, url = {http://dblp.uni-trier.de/db/conf/hicss/hicss2015.html#MaoZ15}, year = 2015 }