%0 Conference Paper %1 conf/icis/GoodrichSG11 %A Goodrich, Kendall %A Schiller, Shu Z. %A Galletta, Dennis F. %B ICIS %D 2011 %E Galletta, Dennis F. %E Liang, Ting-Peng %I Association for Information Systems %K dblp %T Intrusiveness of Online Video Advertising and Its Effects on Marketing Outcomes. %U http://dblp.uni-trier.de/db/conf/icis/icis2011.html#GoodrichSG11 %@ 978-0-615-55907-0

@inproceedings{conf/icis/GoodrichSG11, added-at = {2013-02-13T00:00:00.000+0100}, author = {Goodrich, Kendall and Schiller, Shu Z. and Galletta, Dennis F.}, biburl = {https://www.bibsonomy.org/bibtex/2adb3a8c37334d6948ba6a213e18b3653/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2011}, editor = {Galletta, Dennis F. and Liang, Ting-Peng}, ee = {http://aisel.aisnet.org/icis2011/proceedings/visualmedia/5}, interhash = {f91ceec694fa1a4d9f64124c13067bff}, intrahash = {adb3a8c37334d6948ba6a213e18b3653}, isbn = {978-0-615-55907-0}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2013-02-14T11:35:29.000+0100}, title = {Intrusiveness of Online Video Advertising and Its Effects on Marketing Outcomes.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2011.html#GoodrichSG11}, year = 2011 }