N. Hristova. University of Maynooth, Seite 10--12. (2001)
Zusammenfassung
Abstract: The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode. 1.
Beschreibung
CiteSeerX — Ad-Me: A ContextSensitive Advertising System
%0 Conference Paper
%1 Hristova2001
%A Hristova, N.
%B University of Maynooth
%D 2001
%K ads context context-aware context-sensitive public publicsystem
%P 10--12
%T Ad-Me: A ContextSensitive Advertising System
%U http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.107.64
%X Abstract: The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode. 1.
@inproceedings{Hristova2001,
abstract = {Abstract: The mobile commerce sector and in particular the context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the Mobile E-commerce user) system. The Ad-me is a mobile tourist guide that proactively delivers advertisements to users based upon perceived individual user needs together with their location. A Multi-Agent Systems (MAS) design philosophy is adopted. In order to achieve maximum content diffusion a range of presentation formats are accommodated including HTML, WML, HDML and iMode. 1.},
added-at = {2011-02-08T11:35:36.000+0100},
author = {Hristova, N.},
biburl = {https://www.bibsonomy.org/bibtex/2c1deace63ed96f85401c0284abef8a47/enitsirhc},
booktitle = {University of Maynooth},
description = {CiteSeerX — Ad-Me: A ContextSensitive Advertising System},
interhash = {fa462b63e6cd8fced059c90f74737f9f},
intrahash = {c1deace63ed96f85401c0284abef8a47},
keywords = {ads context context-aware context-sensitive public publicsystem},
pages = {10--12},
timestamp = {2011-02-08T11:35:36.000+0100},
title = {Ad-Me: A ContextSensitive Advertising System},
url = {http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.107.64},
year = 2001
}