Impact of Artificial Intelligence on E marketing
INTERNATIONAL JOURNAL OF TREND IN SCIENTIFIC RESEARCH AND DEVELOPMENT, 7 (1):
1318-1331 (February 2023)Abstract
The huge development of technology has greatly affected human life. Recent technologies are being used in all sectors. Artificial intelligence is a modern science that aims to create a machine that imitates human intelligence. It is used in many domains like finance, robotics, healthcare, and marketing. The goal of this paper is to study the impact of artificial intelligence applications on e marketing and its competitive advantage for Iraq’s marketing companies. The authors used a descriptive analytical approach. It considered three dimensions of artificial intelligence natural language processing, expert systems, kinetic navigation used in email marketing, and the application of automated robots. To investigate this impact, a questionnaire with 28 items is being developed. The research community consisted of marketers and employees of marketing companies in Iraq, where the researcher distributed 300 questionnaires to a convenience sample, and 288 valid questionnaires were retrieved for research purposes. The collected data is examined using SPSS. The results prove the presence of a statistically significant impact of artificial intelligence applications on e marking and its competitive advantage. Nour Sadeq | Ghalia Nassreddine | Joumana Younis "Impact of Artificial Intelligence on E-marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd53850.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/53850/impact-of-artificial-intelligence-on-emarketing/nour-sadeq