%0 Thesis %1 goertz2006portfoliowerbung %A Goertz, Susanne %D 2006 %K dnb Management %T Portfolio-Werbung: eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

@phdthesis{goertz2006portfoliowerbung, added-at = {2015-09-10T00:23:33.000+0200}, author = {Goertz, Susanne}, biburl = {https://www.bibsonomy.org/bibtex/2e4407ffa83a226d2e1a5f23884fccaf9/genealogie}, dnbtitleid = {983535922}, interhash = {cee0b40b3e146b3f84dbf1adfaf75c7d}, intrahash = {e4407ffa83a226d2e1a5f23884fccaf9}, keywords = {dnb Management}, school = {Uni Gießen}, timestamp = {2015-09-10T00:23:33.000+0200}, title = {Portfolio-Werbung: eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen}, year = 2006 }