%0 Book %1 GVK591520192 %A Homburg, Christian %A Krohmer, Harley %B Lehrbuch %C Wiesbaden %D 2009 %I Gabler %K Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie %T Grundlagen des Marketingmanagements %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+591520192&sourceid=fbw_bibsonomy %7 2., vollst. überarb. Aufl. %@ 978-3-8349-1497-2

@book{GVK591520192, added-at = {2009-08-21T12:25:16.000+0200}, address = {Wiesbaden}, author = {Homburg, {Christian} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/2e61756d42702afe37542bb22d2e3df49/fbw_hannover}, edition = {2., vollst. überarb. Aufl.}, interhash = {9728efe5f8048d8a58eeecdac7524e60}, intrahash = {e61756d42702afe37542bb22d2e3df49}, isbn = {978-3-8349-1497-2}, keywords = {Marketing Marketingmanagement Marketingpolitik Marketingtheorie Theorie}, pagetotal = {XV, 325}, ppn_gvk = {591520192}, publisher = {Gabler}, series = {Lehrbuch}, subtitle = {Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung ; [Bachelor geeignet!]}, timestamp = {2009-08-21T12:26:45.000+0200}, title = {Grundlagen des Marketingmanagements}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+591520192&sourceid=fbw_bibsonomy}, year = 2009 }