%0 Journal Article %1 journals/ijim/IsmailRYZHL16 %A Ismail, Mohammad %A Razak, Razli Che %A Yaakob, Mohd Rafi %A Zakaria, Mohd Nazri %A Hanum, Nadia %A Luqman, Azyanee %D 2016 %J Int. J. Interact. Mob. Technol. %K dblp %N 2 %P 49-57 %T Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey. %U http://dblp.uni-trier.de/db/journals/ijim/ijim10.html#IsmailRYZHL16 %V 10

@article{journals/ijim/IsmailRYZHL16, added-at = {2022-10-02T00:00:00.000+0200}, author = {Ismail, Mohammad and Razak, Razli Che and Yaakob, Mohd Rafi and Zakaria, Mohd Nazri and Hanum, Nadia and Luqman, Azyanee}, biburl = {https://www.bibsonomy.org/bibtex/2e6fcb7b388d51dc58aa145ffe988f492/dblp}, ee = {https://doi.org/10.3991/ijim.v10i2.5545}, interhash = {bea7c8f09e26b4156c2b898001cea4a1}, intrahash = {e6fcb7b388d51dc58aa145ffe988f492}, journal = {Int. J. Interact. Mob. Technol.}, keywords = {dblp}, number = 2, pages = {49-57}, timestamp = {2024-04-08T12:39:05.000+0200}, title = {Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.}, url = {http://dblp.uni-trier.de/db/journals/ijim/ijim10.html#IsmailRYZHL16}, volume = 10, year = 2016 }