%0 Thesis %1 richter2001marketing %A Richter, Tobias %D 2001 %K dnb Wirtschaft %T Marketing mix standardisation in international marketing: an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates

@phdthesis{richter2001marketing, added-at = {2016-05-31T13:06:14.000+0200}, author = {Richter, Tobias}, biburl = {https://www.bibsonomy.org/bibtex/2e7a22c6383855129ebfc6a0842e413fe/genealogie}, dnbtitleid = {96232986X}, interhash = {a8aa948536585ae20e389fe21d6c38fb}, intrahash = {e7a22c6383855129ebfc6a0842e413fe}, keywords = {dnb Wirtschaft}, school = {Uni}, timestamp = {2016-05-31T13:06:14.000+0200}, title = {Marketing mix standardisation in international marketing: an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates}, year = 2001 }