%0 Book %1 GVK159827744 %A Homburg, Christian %B Europäische Hochschulschriften %C Frankfurt am Main u.a. %D 1989 %I Lang %K Kausalanalyse Marketing %T Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+159827744&sourceid=fbw_bibsonomy %@ 3631418388

@book{GVK159827744, added-at = {2009-08-21T10:05:12.000+0200}, address = {Frankfurt am Main [u.a.]}, author = {Homburg, {Christian}}, biburl = {https://www.bibsonomy.org/bibtex/2f8d4ea1bfe489b77376eec50f6f7d555/fbw_hannover}, interhash = {36afdf29f3714a45108956d3b2389876}, intrahash = {f8d4ea1bfe489b77376eec50f6f7d555}, isbn = {3631418388}, keywords = {Kausalanalyse Marketing}, pagetotal = {IX, 230}, ppn_gvk = {159827744}, publisher = {Lang}, series = {Europäische Hochschulschriften}, timestamp = {2009-08-21T10:13:31.000+0200}, title = {Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+159827744&sourceid=fbw_bibsonomy}, year = 1989 }