%0 Thesis %1 fandrich2013essays %A Fandrich, Thomas %D 2013 %K dnb Management %T Essays on learning from consumer response to support marketing mix decisions: empirical applications to decisions on product, price and promotion

@phdthesis{fandrich2013essays, added-at = {2016-05-30T19:53:55.000+0200}, author = {Fandrich, Thomas}, biburl = {https://www.bibsonomy.org/bibtex/2fa4f0243f86fcbbccd8f2762a392e10a/genealogie}, dnbtitleid = {1047410419}, interhash = {6d6faf2f938d6910b858ec32272abab8}, intrahash = {fa4f0243f86fcbbccd8f2762a392e10a}, keywords = {dnb Management}, school = {Uni Kiel}, timestamp = {2016-05-30T19:53:55.000+0200}, title = {Essays on learning from consumer response to support marketing mix decisions: empirical applications to decisions on product, price and promotion}, year = 2013 }