Book,

Bands as Virtual Organisations: Improving the Processes of Band and Event Management with Information and Communication Technologies

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Electronic Business Peter Lang, Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, (2012)
DOI: 10.3726/978-3-653-01223-1

Abstract

Managing a big band is a challenge, similar to managing a small or medium- sized enterprise. A type of band particularly difficult to manage is a telephone band that does not have a fixed line-up of musicians. Together, the musicians form a virtual organisation with the bandleader as a focal company. Every parti- cipant in the organisation brings in a certain set of skills, has specific business goals, and has to bear some risks. The focal company has to assume full contrac- tual liability to the event organiser. However, bandleaders managing these orga- nisational constructs typically have an artistic background rather than a mana- gerial one. To date, the processes involved in managing bands have not been analysed. It is nearly impossible to improve these processes because processes are not clear. In a competitive environment, members do not seek to share knowledge on processes with their competitors because knowledge on processes is a busi- ness asset. However, as virtual organisations, musicians and bandleaders are mutually dependent. Accordingly, knowledge sharing forms the basis for pro- cess improvements, which can only be achieved by joint efforts. Accordingly, this work delivers results in the following areas. First, this in- vestigation targets the activities involved in managing a medium-sized telephone band, made transparent by modelling the processes. Second, this work analyses the resulting models and suggests points for improvement with particular em- phasis on the adoption of information and communication technologies. Due to the case study’s explorative nature, using qualitative research me- thods appears to be the most appropriate alternative in this context. Data is col- lected through a semi-structured interview and direct participant-observation. Findings are modelled adhering to the UML (Unified Modeling Language) nota- tion for activity diagrams. For deriving implications and suggestions for process improvement, a SWOT (strengths, weaknesses, opportunities, threats) analysis is performed. This study’s major findings include a thorough documentation of processes, making tacit knowledge explicit. Emphasising the use of ICT (information and communication technologies), the findings provide a chronological sequence of activities that may be generalised to band and event management.

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