%0 Book %1 GVK320781860 %C Stuttgart u.a. %D 2001 %E Pepels, Werner %I Kohlhammer %K Deutschland Dienstleistung Handelsmarke Industrieprodukt Innovation Innovationsmanagement Internationales_Marketing Marketing Marketingpolitik Marktforschung Produkteinführung Theorie %T Launch - die Produkteinführung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320781860&sourceid=fbw_bibsonomy %@ 3170162314

@book{GVK320781860, added-at = {2009-08-21T11:30:37.000+0200}, address = {Stuttgart [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/22ba57085def9ade3280b5af45dfdc07d/fbw_hannover}, editor = {Pepels, {Werner}}, interhash = {35f9af5a73c729c29fdb48aeab4b537e}, intrahash = {2ba57085def9ade3280b5af45dfdc07d}, isbn = {3170162314}, keywords = {Deutschland Dienstleistung Handelsmarke Industrieprodukt Innovation Innovationsmanagement Internationales_Marketing Marketing Marketingpolitik Marktforschung Produkteinführung Theorie}, pagetotal = {338}, ppn_gvk = {320781860}, publisher = {Kohlhammer}, timestamp = {2009-08-21T11:31:12.000+0200}, title = {Launch - die Produkteinführung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320781860&sourceid=fbw_bibsonomy}, year = 2001 }