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%0 Journal Article
%1 Rohm2012485
%A Rohm, Andrew J.
%A Gao, Tao (Tony)
%A Sultan, Fareena
%A Pagani, Margherita
%D 2012
%J Business Horizons
%K Mobile marketing om09
%N 5
%P 485 - 493
%R http://dx.doi.org/10.1016/j.bushor.2012.05.004
%T Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
%U http://www.sciencedirect.com/science/article/pii/S0007681312000699
%V 55
@article{Rohm2012485,
added-at = {2013-12-05T17:53:16.000+0100},
author = {Rohm, Andrew J. and Gao, Tao (Tony) and Sultan, Fareena and Pagani, Margherita},
biburl = {https://www.bibsonomy.org/bibtex/240474b8b0e4d8fba1ff782523f945333/griesbau},
doi = {http://dx.doi.org/10.1016/j.bushor.2012.05.004},
interhash = {39f055f957435ef5977373d81aa6aef9},
intrahash = {40474b8b0e4d8fba1ff782523f945333},
issn = {0007-6813},
journal = {Business Horizons },
keywords = {Mobile marketing om09},
number = 5,
pages = {485 - 493},
timestamp = {2013-12-05T17:53:16.000+0100},
title = {Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing },
url = {http://www.sciencedirect.com/science/article/pii/S0007681312000699},
volume = 55,
year = 2012
}