%0 Book %1 GVK181744090 %A Murray, John A. %A O'Driscoll, Aidan %C London u.a. %D 1996 %I Prentice Hall %K Management Marketing %T Strategy and process in marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+181744090&sourceid=fbw_bibsonomy %@ 0131821636

@book{GVK181744090, added-at = {2009-08-21T10:05:12.000+0200}, address = {London [u.a.]}, author = {Murray, {John A.} and O'Driscoll, {Aidan}}, biburl = {https://www.bibsonomy.org/bibtex/2edc662492502a41c711e75c9e58fcf2e/fbw_hannover}, interhash = {3d00f25edddf9f796d993484e6cf03b1}, intrahash = {edc662492502a41c711e75c9e58fcf2e}, isbn = {0131821636}, keywords = {Management Marketing}, pagetotal = {XIII, 505}, ppn_gvk = {181744090}, publisher = {Prentice Hall}, timestamp = {2009-08-21T10:24:00.000+0200}, title = {Strategy and process in marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+181744090&sourceid=fbw_bibsonomy}, year = 1996 }