Article,
STUDY OF SPORTS AND COMMUNICATIONS IN THE CONTEXT OF THE CREATIVE INDUSTRY
Economics, Commerce and Trade Management: An International Journal (ECTIJ), (June 2023)
Abstract
The emergence of the sports phenomenon is closely related to the process of communication. Sport is a social phenomenon that accomplishes a variety of tasks. The integrity and popularity of sport guide the birth and development of the sports industry which unites all human activities. The sports industry changes with changing social and technological developments. The aim is to meet the needs of society at various levels (personal, group, social, national and international). Sport helps solve personal growth tasks. Analysis of the basic elements of sport and the sports industry makes it possible to assess their importance and determine the stages of development of the sports industry. Sport phenomena and related fields require in-depth research, including seemingly unrelated fields (e.g. education, physiology, psychology, law,
economics, culture, technology), sport. Visualization in this case is used as a variable that is represented by various screens including; Observe all phenomena in the world of sport, including communication, industry, behavior and interpersonal patterns. The method used in this research is descriptive qualitative method. Another qualitative research tool in this study is data collection through observation and research
on the subject. Reality shows that today's global social changes cause changes in values and goals in sports. Sport has changed from just a physical activity to become an integral part of modern life in today's society. Changes in sport content and goals lead to a growing relationship with the creative process, which encourages greater integration between the creative fields and sport
