%0 Book %1 GVK026447770 %B Marketing Management %C Berlin u.a. %D 1984 %E Hasitschka, Werner %E Bratschitsch, Rudolf %E Hruschka, Harald %I de Gruyter %K Handelsbetrieb Marketing %N 9 %T Handels-Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+026447770&sourceid=fbw_bibsonomy %@ 3110098776

@book{GVK026447770, added-at = {2009-08-21T09:55:59.000+0200}, address = {Berlin [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2d0c82b941b91c85e195058e6b89e8bf3/fbw_hannover}, editor = {Hasitschka, {Werner} and Bratschitsch, {Rudolf} and Hruschka, {Harald}}, interhash = {4786c7fd94b71311b1860713858ca27e}, intrahash = {d0c82b941b91c85e195058e6b89e8bf3}, isbn = {3110098776}, keywords = {Handelsbetrieb Marketing}, number = 9, pagetotal = {XII, 335}, ppn_gvk = {026447770}, publisher = {de Gruyter}, series = {Marketing Management}, timestamp = {2009-08-21T09:56:19.000+0200}, title = {Handels-Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+026447770&sourceid=fbw_bibsonomy}, year = 1984 }