Abstract
The purpose of this study was to examine the viability of hybrid competitive
strategies, which combine differentiation and cost elements, and
their impact on organizational performance in comparison to pure
strategies and ‘stuck-in-the-middle’ combinations. Previous studies
have focused above all on US data. The analysis carried out in this
paper has centred on a multisectorial sample of 164 Spanish firms.
The findings show that a large number of the organizations use different
types of hybrid strategies and also that such strategies tend to
be associated with higher levels of firm performance, particularly
those strategies which place emphasis on a greater number of strategic
dimensions, and specifically on innovation differentiation.
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