%0 Journal Article %1 journals/ijinfoman/ShareefDKK17 %A Shareef, Mahmud Akhter %A Dwivedi, Yogesh Kumar %A Kumar, Vinod %A Kumar, Uma %D 2017 %J Int. J. Inf. Manag. %K dblp %N 4 %P 257-268 %T Content design of advertisement for consumer exposure: Mobile marketing through short messaging service. %U http://dblp.uni-trier.de/db/journals/ijinfoman/ijinfoman37.html#ShareefDKK17 %V 37

@article{journals/ijinfoman/ShareefDKK17, added-at = {2023-10-04T00:00:00.000+0200}, author = {Shareef, Mahmud Akhter and Dwivedi, Yogesh Kumar and Kumar, Vinod and Kumar, Uma}, biburl = {https://www.bibsonomy.org/bibtex/29b013ae310bc2f9c0a0c9543d7b5f610/dblp}, ee = {https://doi.org/10.1016/j.ijinfomgt.2017.02.003}, interhash = {4c815edc104257f70bcd1b60e7168951}, intrahash = {9b013ae310bc2f9c0a0c9543d7b5f610}, journal = {Int. J. Inf. Manag.}, keywords = {dblp}, number = 4, pages = {257-268}, timestamp = {2024-04-08T14:15:29.000+0200}, title = {Content design of advertisement for consumer exposure: Mobile marketing through short messaging service.}, url = {http://dblp.uni-trier.de/db/journals/ijinfoman/ijinfoman37.html#ShareefDKK17}, volume = 37, year = 2017 }