%0 Journal Article %1 chandragoogle %A Chandra, Ashish %A Suaib, Mohammad %A Beg, Dr. Rizwan %D 2015 %J Informatics Engineering, an International Journal (IEIJ) %K Google Panda Penguin algorithm engine ranking search spam spamdexing updates web %N 1 %P 01 - 10 %R 10.5121/ieij.2015.3101 %T Google Search Algorithm Updates Against Web SPAM %U http://airccse.org/journal/ieij/vol3.html %V 3 %X With the search engines' increasing importance in people's life, there are more and more attempts to illegitimately influence page ranking by means of web spam. Web spam detection is becoming a major challenge for internet search providers. The Web contains a huge number of profit-seeking ventures that are attracted by the prospect of reaching millions of users at a very low cost. There is an economic incentive for manipulating search engine’s listings by creating otherwise useless pages that score high ranking in the search results. Such manipulation is widespread in the industry. There is a large gray area between the Ethical SEO and the Unethical SEO i.e. spam industry. SEO services range from making web pages indexed, to the creation of millions of fake web pages to deceive search engine ranking algorithms. Today's search engines need to adapt their ranking algorithms continuously to mitigate the effect of spamming tactics on their search results. Search engine companies keep their search ranking algorithms and ranking features secret to protect their ranking system from gaming by spam tactics. We tried to collect here all the Google's search algorithm updates from different sources which are against web spam.

@article{chandragoogle, abstract = {With the search engines' increasing importance in people's life, there are more and more attempts to illegitimately influence page ranking by means of web spam. Web spam detection is becoming a major challenge for internet search providers. The Web contains a huge number of profit-seeking ventures that are attracted by the prospect of reaching millions of users at a very low cost. There is an economic incentive for manipulating search engine’s listings by creating otherwise useless pages that score high ranking in the search results. Such manipulation is widespread in the industry. There is a large gray area between the Ethical SEO and the Unethical SEO i.e. spam industry. SEO services range from making web pages indexed, to the creation of millions of fake web pages to deceive search engine ranking algorithms. Today's search engines need to adapt their ranking algorithms continuously to mitigate the effect of spamming tactics on their search results. Search engine companies keep their search ranking algorithms and ranking features secret to protect their ranking system from gaming by spam tactics. We tried to collect here all the Google's search algorithm updates from different sources which are against web spam.}, added-at = {2019-12-06T13:13:22.000+0100}, author = {Chandra, Ashish and Suaib, Mohammad and Beg, Dr. Rizwan}, biburl = {https://www.bibsonomy.org/bibtex/2e0159a04c50c25d63fd46d659df00069/ieij1}, doi = {10.5121/ieij.2015.3101}, interhash = {4f012e2cc34f9411a892ee79994e0768}, intrahash = {e0159a04c50c25d63fd46d659df00069}, journal = {Informatics Engineering, an International Journal (IEIJ)}, keywords = {Google Panda Penguin algorithm engine ranking search spam spamdexing updates web}, month = {March}, number = 1, pages = {01 - 10}, timestamp = {2019-12-06T13:13:22.000+0100}, title = {Google Search Algorithm Updates Against Web SPAM}, url = {http://airccse.org/journal/ieij/vol3.html}, volume = 3, year = 2015 }