%0 Book %1 GVK306032333 %C Thousand Oaks, Calif. u.a. %D 2000 %E Sheth, Jagdish N. %I Sage Publ. %K Beziehungsmarketing Internationales_Marketing Marketing Marketingkonzept Marketingstrategie Marketingtheorie Relationship_marketing %T Handbook of relationship marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+306032333&sourceid=fbw_bibsonomy %@ 0761918108

@book{GVK306032333, added-at = {2009-08-21T11:25:58.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2853f42c3fd3d2c2eae1308b6b933628a/fbw_hannover}, editor = {Sheth, {Jagdish N.}}, interhash = {4f6acdb61f89563535af16c40ddda217}, intrahash = {853f42c3fd3d2c2eae1308b6b933628a}, isbn = {0761918108}, keywords = {Beziehungsmarketing Internationales_Marketing Marketing Marketingkonzept Marketingstrategie Marketingtheorie Relationship_marketing}, pagetotal = {XVI, 660}, ppn_gvk = {306032333}, publisher = {Sage Publ.}, timestamp = {2009-08-21T11:26:38.000+0200}, title = {Handbook of relationship marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+306032333&sourceid=fbw_bibsonomy}, year = 2000 }