%0 Book %1 GVK346705711 %A Hougaard, Søren %A Bjerre, Mogens %C Berlin u.a. %D 2002 %I Springer %K Beziehungsmanagement Customer_Relationship_Management Customer_relations Kundenmanagement Marketing Marketingpolitik Relationship_marketing Strategic_planning Theorie Unternehmen Welt %T Strategic relationship marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+346705711&sourceid=fbw_bibsonomy %@ 3540431616

@book{GVK346705711, added-at = {2009-08-21T12:11:31.000+0200}, address = {Berlin [u.a.]}, author = {Hougaard, {Søren} and Bjerre, {Mogens}}, biburl = {https://www.bibsonomy.org/bibtex/284318d0a4007d9c2c63dabc751279e27/fbw_hannover}, interhash = {5af0e564329704be3bad212fa4e10c91}, intrahash = {84318d0a4007d9c2c63dabc751279e27}, isbn = {3540431616}, keywords = {Beziehungsmanagement Customer_Relationship_Management Customer_relations Kundenmanagement Marketing Marketingpolitik Relationship_marketing Strategic_planning Theorie Unternehmen Welt}, pagetotal = {371}, ppn_gvk = {346705711}, publisher = {Springer}, timestamp = {2009-08-21T12:12:05.000+0200}, title = {Strategic relationship marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+346705711&sourceid=fbw_bibsonomy}, year = 2002 }