Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density.
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%0 Journal Article
%1 journals/taasm/ChenCHHW16
%A Chen, Ping-Chuan
%A Chan, Wu-Chiang
%A Hung, Shiu-Wan
%A Hsiang, Yi-Jung
%A Wu, Li-Chang
%D 2016
%J Technol. Anal. Strateg. Manag.
%K dblp
%N 2
%P 205-216
%T Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density.
%U http://dblp.uni-trier.de/db/journals/taasm/taasm28.html#ChenCHHW16
%V 28
@article{journals/taasm/ChenCHHW16,
added-at = {2020-10-08T00:00:00.000+0200},
author = {Chen, Ping-Chuan and Chan, Wu-Chiang and Hung, Shiu-Wan and Hsiang, Yi-Jung and Wu, Li-Chang},
biburl = {https://www.bibsonomy.org/bibtex/265c54a8bb118950ed683fc0919aacd9b/dblp},
ee = {https://doi.org/10.1080/09537325.2015.1093107},
interhash = {5baa01cafaf2d36539492d07cbf05aff},
intrahash = {65c54a8bb118950ed683fc0919aacd9b},
journal = {Technol. Anal. Strateg. Manag.},
keywords = {dblp},
number = 2,
pages = {205-216},
timestamp = {2020-10-09T11:37:14.000+0200},
title = {Do R&D expenditures matter more than those of marketing to company performance? The moderating role of industry characteristics and investment density.},
url = {http://dblp.uni-trier.de/db/journals/taasm/taasm28.html#ChenCHHW16},
volume = 28,
year = 2016
}
