%0 Book %1 GVK344976521 %A Aaker, David A. %C New York %D 2001 %I J. Wiley %K Strategische_Planung Unternehmensplanung %T Developing business strategies %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+344976521&sourceid=fbw_bibsonomy %7 6. ed. %@ 0471064114

@book{GVK344976521, added-at = {2009-08-21T12:11:31.000+0200}, address = {New York}, author = {Aaker, {David A.}}, biburl = {https://www.bibsonomy.org/bibtex/2576804fb9e2919b734673a8da2d39690/fbw_hannover}, edition = {6. ed.}, interhash = {5d03319c9e713b67e060e78caf304dcb}, intrahash = {576804fb9e2919b734673a8da2d39690}, isbn = {0471064114}, keywords = {Strategische_Planung Unternehmensplanung}, pagetotal = {XIV, 338}, ppn_gvk = {344976521}, publisher = {J. Wiley}, timestamp = {2009-08-21T12:11:56.000+0200}, title = {Developing business strategies}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+344976521&sourceid=fbw_bibsonomy}, year = 2001 }