%0 Book %1 GVK57521077X %A Homburg, Christian %A Kuester, Sabine %A Krohmer, Harley %C London u.a. %D 2009 %I McGraw-Hill Higher Education %K Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Strategisches_Management Theorie %T Marketing management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+57521077X&sourceid=fbw_bibsonomy %@ 978-0-07-711724-5

@book{GVK57521077X, added-at = {2009-08-21T12:25:16.000+0200}, address = {London [u.a.]}, author = {Homburg, {Christian} and Kuester, {Sabine} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/294ec85730e5d844bb78d9aaf20aac6c0/fbw_hannover}, interhash = {5ea307106482b3d4b4299630a0829b64}, intrahash = {94ec85730e5d844bb78d9aaf20aac6c0}, isbn = {978-0-07-711724-5}, keywords = {Management Marketing Marketingmanagement Marketingpolitik Marketingtheorie Strategisches_Management Theorie}, pagetotal = {XXII, 642}, ppn_gvk = {57521077X}, publisher = {McGraw-Hill Higher Education}, subtitle = {a contemporary perspective}, timestamp = {2009-08-21T12:25:24.000+0200}, title = {Marketing management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+57521077X&sourceid=fbw_bibsonomy}, year = 2009 }