%0 Book %1 Broda2006 %A Broda, Stephan %C Wiesbaden %D 2006 %I Gabler %K Konzepte Marktforschung om09 %T Marktforschungs-Praxis: Konzepte, Methoden, Erfahrungen %U http://books.google.com/books?id=-XTZ1_LpzyAC&pg=PA154&lpg=PA154&dq=focus+groups&source=bl&ots=gHej56Aom-&sig=Mn7IKsrVg2ZsxW6KNkgiDDanJEU&hl=de&ei=bFQYSrSHIo7BsAbG_riRAg&sa=X&oi=book_result&ct=result&resnum=9#PPA3,M1

@book{Broda2006, added-at = {2009-05-23T22:00:48.000+0200}, address = {Wiesbaden}, author = {Broda, Stephan}, biburl = {https://www.bibsonomy.org/bibtex/20fdcfc561967c8481ea239193294d68b/griesbau}, interhash = {603fb4de56f1d32b18330bd500ccff46}, intrahash = {0fdcfc561967c8481ea239193294d68b}, keywords = {Konzepte Marktforschung om09}, publisher = {Gabler}, timestamp = {2009-05-23T22:00:48.000+0200}, title = {Marktforschungs-Praxis: Konzepte, Methoden, Erfahrungen}, url = {http://books.google.com/books?id=-XTZ1_LpzyAC&pg=PA154&lpg=PA154&dq=focus+groups&source=bl&ots=gHej56Aom-&sig=Mn7IKsrVg2ZsxW6KNkgiDDanJEU&hl=de&ei=bFQYSrSHIo7BsAbG_riRAg&sa=X&oi=book_result&ct=result&resnum=9#PPA3,M1}, year = 2006 }