%0 Journal Article %1 Mar-01 %A Mark, Gloria %A Poltrock, Steven %A Fisher, Danyel %D 2001 %J Communication Dimensions %K Adoption CSCW Conferencing Data Diffusion Networks Social Studies Technology and %P 53--70 %T Remote Communication and Technology Diffusion %U ieeexplore.ieee.org/iel5/7661/20931/00971550.pdf?arnumber=971550 %X The rise of virtual collocation in distributed organizations may lead to new patterns of technology adoption. Whereas previous studies of technology diffusion (e.g. Rogers 1995) point the role of mass media and interpersonal communication in adoption, we find that collaborating partners who rarely see one another are important contributors to the diffusion of virtual collaboration technologies. We studied a large distributed organization to discover how and why a data conferencing technology was disseminated rapidly in a relatively short-time. We interpret our results to show that the technology has on an on-demand basis rather than through formal channels that the company had established. We connect this growth in usage with Rogers (1995) theories about the diffusion of innovations and the social network in place at this organization.

@article{Mar-01, abstract = {The rise of virtual collocation in distributed organizations may lead to new patterns of technology adoption. Whereas previous studies of technology diffusion (e.g. Rogers 1995) point the role of mass media and interpersonal communication in adoption, we find that collaborating partners who rarely see one another are important contributors to the diffusion of virtual collaboration technologies. We studied a large distributed organization to discover how and why a data conferencing technology was disseminated rapidly in a relatively short-time. We interpret our results to show that the technology has on an on-demand basis rather than through formal channels that the company had established. We connect this growth in usage with Rogers (1995) theories about the diffusion of innovations and the social network in place at this organization.}, added-at = {2008-03-13T16:33:57.000+0100}, author = {Mark, Gloria and Poltrock, Steven and Fisher, Danyel}, biburl = {https://www.bibsonomy.org/bibtex/2568a84f64fffc4f735ac6a6cd799136c/bertil.hatt}, date-added = {2007-06-11 17:22:07 +0200}, date-modified = {2007-06-11 17:22:06 +0200}, description = {March 2008}, interhash = {6a9106763ef8776fab789ab45b8eb3f3}, intrahash = {568a84f64fffc4f735ac6a6cd799136c}, journal = {Communication Dimensions}, keywords = {Adoption CSCW Conferencing Data Diffusion Networks Social Studies Technology and}, pages = {53--70}, rating = {0}, timestamp = {2008-03-13T16:35:09.000+0100}, title = {Remote Communication and Technology Diffusion}, uri = {papers://C3B117CD-23C4-4854-9426-AC96AFB113DA/Paper/p139}, url = {ieeexplore.ieee.org/iel5/7661/20931/00971550.pdf?arnumber=971550}, year = 2001 }