Abstract
Little of the work on online credibility assessment has considered
how the information-seeking process figures into the final evaluation
of content people encounter. Using unique data about how a diverse
group of young adults looks for and evaluates Web content, our paper
makes contributions to existing literature by highlighting factors
beyond site features in how users assess credibility. We find that
the process by which users arrive at a site is an important component
of how they judge the final destination. In particular, search context,
branding and routines, and a reliance on those in one's networks
play important roles in online information-seeking and evaluation.
We also discuss that users differ considerably in their skills when
it comes to judging online content credibility.
Users
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