%0 Journal Article %1 doi:10.1287/mksc.1090.0552 %A Yang, Sha %A Ghose, Anindya %D 2010 %J Marketing Science %K om09 ppc %N 4 %P 602-623 %R 10.1287/mksc.1090.0552 %T Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? %U http://pubsonline.informs.org/doi/abs/10.1287/mksc.1090.0552 %V 29

@article{doi:10.1287/mksc.1090.0552, added-at = {2013-10-24T16:55:02.000+0200}, author = {Yang, Sha and Ghose, Anindya}, biburl = {https://www.bibsonomy.org/bibtex/2af646cfe9926532e7ab1990b2c016f0f/griesbau}, doi = {10.1287/mksc.1090.0552}, eprint = {http://pubsonline.informs.org/doi/pdf/10.1287/mksc.1090.0552}, interhash = {71e1883230499efc533e553714b35a27}, intrahash = {af646cfe9926532e7ab1990b2c016f0f}, journal = {Marketing Science}, keywords = {om09 ppc}, number = 4, pages = {602-623}, timestamp = {2013-10-24T16:55:02.000+0200}, title = {Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?}, url = {http://pubsonline.informs.org/doi/abs/10.1287/mksc.1090.0552}, volume = 29, year = 2010 }