%0 Book %1 GVK228887178 %C Stuttgart %D 1997 %E Bruhn, Manfred %I Schäffer-Poeschel %K Deutschland Handel Handelsmarke Markenpolitik Marketing %T Handelsmarken %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+228887178&sourceid=fbw_bibsonomy %7 2., überarb. und erw. Aufl. %@ 3791012436

@book{GVK228887178, added-at = {2009-08-21T10:43:30.000+0200}, address = {Stuttgart}, biburl = {https://www.bibsonomy.org/bibtex/2bfb0c4294567455f48e088d30519bcd3/fbw_hannover}, edition = {2., überarb. und erw. Aufl.}, editor = {Bruhn, {Manfred}}, interhash = {7a13649ea0000673498f0e84b434b8dd}, intrahash = {bfb0c4294567455f48e088d30519bcd3}, isbn = {3791012436}, keywords = {Deutschland Handel Handelsmarke Markenpolitik Marketing}, pagetotal = {X, 432}, ppn_gvk = {228887178}, publisher = {Schäffer-Poeschel}, subtitle = {Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik}, timestamp = {2009-08-21T10:57:49.000+0200}, title = {Handelsmarken}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+228887178&sourceid=fbw_bibsonomy}, year = 1997 }