%0 Journal Article %1 SrividyaRaghavan11012006 %A Raghavan, Srividya %D 2006 %J Journal of Creative Communications %K advertising campaigning crossmedia internet internet_governance media_and_web2 media_economics %N 3 %P 285-295 %R 10.1177/097325860600100305 %T Blogs and Business Conversations %U http://crc.sagepub.com/cgi/content/abstract/1/3/285 %V 1 %X The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions. Corporations that operate in these environs have begun to listen to the voice' of their communities and participate in their conversations'. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role of blogs in a computer-mediated society with specific reference to its use in the business world.

@article{SrividyaRaghavan11012006, abstract = {The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions. Corporations that operate in these environs have begun to listen to the voice' of their communities and participate in their conversations'. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role of blogs in a computer-mediated society with specific reference to its use in the business world. }, added-at = {2009-02-20T01:43:44.000+0100}, author = {Raghavan, Srividya}, biburl = {https://www.bibsonomy.org/bibtex/2ebb8e9747840e3b5d085f44ec0509909/taspel}, description = {Blogs and Business Conversations -- Raghavan 1 (3): 285 -- Journal of Creative Communications}, doi = {10.1177/097325860600100305}, eprint = {http://crc.sagepub.com/cgi/reprint/1/3/285.pdf}, interhash = {7b256c47168915a595776eebdd2524f8}, intrahash = {ebb8e9747840e3b5d085f44ec0509909}, journal = {Journal of Creative Communications}, keywords = {advertising campaigning crossmedia internet internet_governance media_and_web2 media_economics}, number = 3, pages = {285-295}, timestamp = {2009-02-20T02:12:18.000+0100}, title = {{Blogs and Business Conversations}}, url = {http://crc.sagepub.com/cgi/content/abstract/1/3/285}, volume = 1, year = 2006 }