%0 Book %1 GVK34177720X %B Meffert-Marketing-Edition %C Wiesbaden %D 2002 %E Meffert, Heribert %I Gabler %K Deutschland Firmenimage Management Marke Markenpolitik Marketing Produktimage Theorie %T Markenmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+34177720X&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3409118217

@book{GVK34177720X, added-at = {2009-08-21T12:11:31.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/2311bf09c56753d5ecc18178e25b2bd0d/fbw_hannover}, edition = {1. Aufl.}, editor = {Meffert, {Heribert}}, interhash = {7df986fdb9cb157204e27b76113fe5fe}, intrahash = {311bf09c56753d5ecc18178e25b2bd0d}, isbn = {3409118217}, keywords = {Deutschland Firmenimage Management Marke Markenpolitik Marketing Produktimage Theorie}, pagetotal = {XX, 680}, ppn_gvk = {34177720X}, publisher = {Gabler}, series = {Meffert-Marketing-Edition}, subtitle = {Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien}, timestamp = {2009-08-21T12:11:44.000+0200}, title = {Markenmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+34177720X&sourceid=fbw_bibsonomy}, year = 2002 }