%0 Book %1 GVK024905755 %A Urban, Glen Lee %A Hauser, John R. %A Dholakia, Nikhilesh %C Englewood Cliffs, NJ u.a. %D 1987 %I Prentice-Hall %K Marketing %T Essentials of new product management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024905755&sourceid=fbw_bibsonomy %@ 013286584X

@book{GVK024905755, added-at = {2009-08-21T09:49:34.000+0200}, address = {Englewood Cliffs, NJ [u.a.]}, author = {Urban, {Glen Lee} and Hauser, {John R.} and Dholakia, {Nikhilesh}}, biburl = {https://www.bibsonomy.org/bibtex/27ca59089b310def988a5cc751fb6927a/fbw_hannover}, interhash = {8330fdf3134dd2c2746f8203a00c4dcb}, intrahash = {7ca59089b310def988a5cc751fb6927a}, isbn = {013286584X}, keywords = {Marketing}, pagetotal = {X, 340}, ppn_gvk = {024905755}, publisher = {Prentice-Hall}, timestamp = {2009-08-21T09:51:12.000+0200}, title = {Essentials of new product management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+024905755&sourceid=fbw_bibsonomy}, year = 1987 }