%0 Journal Article %1 hoffmann2010measure %A Hoffmann, Donna L. %A Fodor, Marek %D 2010 %J MIT Sloan Management Review %K Monitoring controlling media roi social %N 10 %P 40-49 %T Can You Measure the ROI of your Social Media Marketing? %V 52 %X http://www.emarketingtravel.net/resources/can%20you%20mesur%20the%20ROI%20of%20your%20Social%20media%20marketing.pdf

@article{hoffmann2010measure, abstract = {http://www.emarketingtravel.net/resources/can%20you%20mesur%20the%20ROI%20of%20your%20Social%20media%20marketing.pdf}, added-at = {2012-10-29T20:44:37.000+0100}, author = {Hoffmann, Donna L. and Fodor, Marek}, biburl = {https://www.bibsonomy.org/bibtex/2deba4298aef5607867dbb30f1dca37ca/griesbau}, interhash = {8bba12112788ec3788df182408f631c9}, intrahash = {deba4298aef5607867dbb30f1dca37ca}, journal = {MIT Sloan Management Review}, keywords = {Monitoring controlling media roi social}, number = 10, pages = {40-49}, timestamp = {2012-10-29T20:45:43.000+0100}, title = {Can You Measure the ROI of your Social Media Marketing?}, volume = 52, year = 2010 }