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%0 Journal Article
%1 hoffmann2010measure
%A Hoffmann, Donna L.
%A Fodor, Marek
%D 2010
%J MIT Sloan Management Review
%K Monitoring controlling media roi social
%N 10
%P 40-49
%T Can You Measure the ROI of your Social Media Marketing?
%V 52
%X http://www.emarketingtravel.net/resources/can%20you%20mesur%20the%20ROI%20of%20your%20Social%20media%20marketing.pdf
@article{hoffmann2010measure,
abstract = {http://www.emarketingtravel.net/resources/can%20you%20mesur%20the%20ROI%20of%20your%20Social%20media%20marketing.pdf},
added-at = {2012-10-29T20:44:37.000+0100},
author = {Hoffmann, Donna L. and Fodor, Marek},
biburl = {https://www.bibsonomy.org/bibtex/2deba4298aef5607867dbb30f1dca37ca/griesbau},
interhash = {8bba12112788ec3788df182408f631c9},
intrahash = {deba4298aef5607867dbb30f1dca37ca},
journal = {MIT Sloan Management Review},
keywords = {Monitoring controlling media roi social},
number = 10,
pages = {40-49},
timestamp = {2012-10-29T20:45:43.000+0100},
title = {Can You Measure the ROI of your Social Media Marketing?},
volume = 52,
year = 2010
}