%0 Journal Article %1 journals/ijebr/BozmanMFT14 %A Bozman, Carl S. %A McPherson, Matthew Q. %A Friesner, Daniel %A Teng, Ching-I %D 2014 %J Int. J. E Bus. Res. %K dblp %N 2 %P 1-22 %T Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions. %U http://dblp.uni-trier.de/db/journals/ijebr/ijebr10.html#BozmanMFT14 %V 10

@article{journals/ijebr/BozmanMFT14, added-at = {2020-10-26T00:00:00.000+0100}, author = {Bozman, Carl S. and McPherson, Matthew Q. and Friesner, Daniel and Teng, Ching-I}, biburl = {https://www.bibsonomy.org/bibtex/2bdcc4a967f5114b602efbc9c67a3c321/dblp}, ee = {https://doi.org/10.4018/ijebr.2014040101}, interhash = {8d3ebbdd73be93ee0a68c580d458d49d}, intrahash = {bdcc4a967f5114b602efbc9c67a3c321}, journal = {Int. J. E Bus. Res.}, keywords = {dblp}, number = 2, pages = {1-22}, timestamp = {2020-10-27T12:53:24.000+0100}, title = {Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions.}, url = {http://dblp.uni-trier.de/db/journals/ijebr/ijebr10.html#BozmanMFT14}, volume = 10, year = 2014 }