%0 Conference Paper %1 eidwt %A Bauer, Christine %A Dohmen, Paul %A Strauss, Christine %B 1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (part of 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011)) %D 2011 %I IEEE %K %P 137-142 %R 10.1109/EIDWT.2011.29 %T Interactive Digital Signage: an Innovative Service and its Future Strategies %U http://dblp.uni-trier.de/db/conf/eidwt/eidwt2011.html#BauerDS11 %X Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive digital signage that allows developing various business strategies and associated business values integrating the entire set of possible players in their relevant roles and configuration requirements. A rule set represents one of the core modules of the framework, which allows for a sustainable integration of functionalities. Acknowledging that technological and non- technological advancements of digital signage need reconcilement, our proposed integrated approach to digital signage allows for interdisciplinary contributions. %@ 978-0-7695-4456-4

@inproceedings{eidwt, abstract = {Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field; first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive digital signage that allows developing various business strategies and associated business values integrating the entire set of possible players in their relevant roles and configuration requirements. A rule set represents one of the core modules of the framework, which allows for a sustainable integration of functionalities. Acknowledging that technological and non- technological advancements of digital signage need reconcilement, our proposed integrated approach to digital signage allows for interdisciplinary contributions.}, added-at = {2023-12-13T03:55:08.000+0100}, author = {Bauer, Christine and Dohmen, Paul and Strauss, Christine}, biburl = {https://www.bibsonomy.org/bibtex/28c676ee92b466c3c7b4cf34a2239bb32/admin}, booktitle = {1st International Workshop on Frontiers in Service Transformations and Innovations (FSTI 2011) (part of 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))}, doi = {10.1109/EIDWT.2011.29}, eventdate = {7-9 September 2011}, eventtitle = {1st International Workshop on Frontiers in Service Transformations and Innovations, in conjunction with 2nd International Conference on Emerging Intelligent Data and Web Technologies (EIDWT 2011))}, interhash = {902341f92f838a514079eacc7234476f}, intrahash = {8c676ee92b466c3c7b4cf34a2239bb32}, isbn = {978-0-7695-4456-4}, keywords = {}, language = {English}, month = {September}, pages = {137-142}, publisher = {IEEE}, series = {FSTI 2011}, timestamp = {2023-12-13T03:55:08.000+0100}, title = {Interactive Digital Signage: an Innovative Service and its Future Strategies}, type = {Conference Proceedings}, url = {http://dblp.uni-trier.de/db/conf/eidwt/eidwt2011.html#BauerDS11}, venue = {Tirana, Albania}, year = 2011 }