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%0 Conference Paper
%1 conf/digra/Deal05
%A Deal, David
%B DiGRA Conference
%D 2005
%K dblp
%T The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study.
%U http://dblp.uni-trier.de/db/conf/digra/digra2005.html#Deal05
@inproceedings{conf/digra/Deal05,
added-at = {2016-08-15T00:00:00.000+0200},
author = {Deal, David},
biburl = {https://www.bibsonomy.org/bibtex/2210d19ac6bdd2f2bd2ce8d99c6b01f1b/dblp},
booktitle = {DiGRA Conference},
crossref = {conf/digra/2005},
ee = {http://www.digra.org/digital-library/publications/the-ability-of-branded-online-games-to-build-brand-equity-an-exploratory-study/},
interhash = {90408972b843fe2b4b22e0975c89a306},
intrahash = {210d19ac6bdd2f2bd2ce8d99c6b01f1b},
keywords = {dblp},
timestamp = {2016-09-20T11:37:52.000+0200},
title = {The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study.},
url = {http://dblp.uni-trier.de/db/conf/digra/digra2005.html#Deal05},
year = 2005
}