%0 Book %1 Fogg03Persuasive %A Fogg, B. J. %D 2003 %I Morgan Kaufmann Publishers %K captology, persuasion, phd-bibtex-import %T Persuasive technology: using computers to change what we think and do %U http://www.persuasivetech.info/ %X Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? \u201cYes, they can,\u201d says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people\u2019s attitudes and behavior. Technology designers, marketers, researchers, consumers\u2014anyone who wants to leverage or simply understand the persuasive power of interactive technology\u2014will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial\u2014and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology. B.J. Fogg has written this book to be your guide.

@book{Fogg03Persuasive, abstract = {{Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? \u201cYes, they can,\u201d says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people\u2019s attitudes and behavior. Technology designers, marketers, researchers, consumers\u2014anyone who wants to leverage or simply understand the persuasive power of interactive technology\u2014will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial\u2014and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology. B.J. Fogg has written this book to be your guide.}}, added-at = {2010-12-17T18:47:41.000+0100}, author = {Fogg, B. J.}, biburl = {https://www.bibsonomy.org/bibtex/2cf2a2c5fdc7874bd62300ad3ac24cdc6/mortimer_m8}, citeulike-article-id = {113895}, citeulike-linkout-0 = {http://www.persuasivetech.info/}, citeulike-linkout-1 = {http://www.amazon.com/exec/obidos/tg/detail/-/0613915828/qid=1120142534/sr=8-1/ref=sr\_8\_xs\_ap\_i1\_xgl14/103-5325661-1020664?v=glance\&\#38;s=books\&\#38;n=507846}, comment = {(private-note)Points out that computer has some advantage over human in persuasion because of their: <ul><li>persistence,</li><li> anonymity,</li><li> ability to manipulate huge amount of data,</li><li> ability to use many modalities,</li> scalability,</li><li> ubiquity</li></ul>. Not so interesting, point out some points that are already discussed by Stiff in Persuasive Communication. But is good to get references from. Application on technology is mostly about web pages and pervasive computers. Some simple introduction on Ethics of persuasion with computers.}, interhash = {951fa5c9430d32a333f256efe4dcad04}, intrahash = {cf2a2c5fdc7874bd62300ad3ac24cdc6}, keywords = {captology, persuasion, phd-bibtex-import}, posted-at = {2005-03-04 12:43:49}, priority = {0}, publisher = {Morgan Kaufmann Publishers}, timestamp = {2010-12-20T11:11:25.000+0100}, title = {{Persuasive technology: using computers to change what we think and do}}, url = {http://www.persuasivetech.info/}, year = 2003 }