Abstract
Each major era in business history has featured a particular form
of organization. Early hierarchical, vertically integrated organizations
have largely given way to network organizations that link the assets
and know-how of numerous upstream and downstream industry partners.
A number of leading companies today are experimenting with a new
way of organizing--the cellular form. Cellular organizations are
built on the principles of entrepreneurship, self-organization, and
member ownership. In the future, cellular organizations will be used
in situations requiring continuous learning and innovation.
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