Article,

Organizing in the Knowledge Age: Anticipating the Cellular Form

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Academy of Mgmt. Executive, 11 (4): 7--24 (November 1997)
DOI: 10.5465/AME.1997.9712024836

Abstract

Each major era in business history has featured a particular form of organization. Early hierarchical, vertically integrated organizations have largely given way to network organizations that link the assets and know-how of numerous upstream and downstream industry partners. A number of leading companies today are experimenting with a new way of organizing--the cellular form. Cellular organizations are built on the principles of entrepreneurship, self-organization, and member ownership. In the future, cellular organizations will be used in situations requiring continuous learning and innovation.

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