%0 Thesis %1 bohrer2013worldofmouthmarketing %A Bohrer, Laura %D 2013 %K %T World-of-Mouth-Marketing: eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation

@phdthesis{bohrer2013worldofmouthmarketing, added-at = {2023-12-13T05:48:22.000+0100}, author = {Bohrer, Laura}, biburl = {https://www.bibsonomy.org/bibtex/2ded8e025c851ffaa3659d3feed6ab697/admin}, dnbtitleid = {1049694872}, interhash = {a6cb1c0c4fcaaf0fc654ec3e6e7d35a1}, intrahash = {ded8e025c851ffaa3659d3feed6ab697}, keywords = {}, school = {Uni Mannheim}, timestamp = {2023-12-13T05:48:22.000+0100}, title = {World-of-Mouth-Marketing: eine Analyse traditioneller und neuer Marketinginstrumente zur gezielten Beeinflussung der Word-of-Mouth-Kommunikation}, year = 2013 }