%0 Journal Article %1 jerabek_hadley_1996 %A Jerábek, Hynek %D 1996 %J Sociologicky Casopis %K broadcasting cantril classic-work-treatment intellectual internalist international-communication media-effects merton methodology psychology radio sociology united-states world-war-ii %N 2 %P 199--212 %T Hadley Cantril and Robert K. Merton: Two Investigations of the Remarkable Influence of the Radio Broadcasts 'Invasion from Mars' and 'War Bond Drive' %V 32 %X In 1938 and 1943 two investigations of the remarkable influence of radio broadcast on their audiences took place, both as part of The Princeton Radio Project. ''The Invasion from Mars'' by Hadley Cantril, Herta Herzog and Hazel Gaudet and ''Mass Persuasion'' by R. K. Merton, Marjorie Fiske and Alberta Curtis have many similarities. Both investigations were affiliated to the Princeton-Columbia workshop; both were connected with P. F. Lazarsfeld's personality; both showed the influence of radio broadcasting to be socially differentiated and conditioned; both researches were joined with the war, which interfered in them as a factor of motivation; both used ''focused interviews'' and similar procedures and verified their results by surveys; both projects belonged to the class of ''Firehouse Research'' demanding, contrary to expectations, collection of data immediately after the event. The paper acquaints readers with the questions, methods and results of both investigations. It shows and emphasises the combined use of different methods with the unique intent of problem-understanding and positively evaluates the look to the workshop, which both publications offer.

@article{jerabek_hadley_1996, abstract = {In 1938 and 1943 two investigations of the remarkable influence of radio broadcast on their audiences took place, both as part of The Princeton Radio Project. ''The Invasion from Mars'' by Hadley Cantril, Herta Herzog and Hazel Gaudet and ''Mass Persuasion'' by R. K. Merton, Marjorie Fiske and Alberta Curtis have many similarities. Both investigations were affiliated to the Princeton-Columbia workshop; both were connected with P. F. Lazarsfeld's personality; both showed the influence of radio broadcasting to be socially differentiated and conditioned; both researches were joined with the war, which interfered in them as a factor of motivation; both used ''focused interviews'' and similar procedures and verified their results by surveys; both projects belonged to the class of ''Firehouse Research'' demanding, contrary to expectations, collection of data immediately after the event. The paper acquaints readers with the questions, methods and results of both investigations. It shows and emphasises the combined use of different methods with the unique intent of problem-understanding and positively evaluates the look to the workshop, which both publications offer.}, added-at = {2019-08-29T01:56:31.000+0200}, author = {Jer{\'a}bek, Hynek}, biburl = {https://www.bibsonomy.org/bibtex/29dde3201387b30a514d1de269bb60f02/jpooley}, interhash = {b069051c305f0e935713d98e23fb5c82}, intrahash = {9dde3201387b30a514d1de269bb60f02}, journal = {Sociologicky Casopis}, keywords = {broadcasting cantril classic-work-treatment intellectual internalist international-communication media-effects merton methodology psychology radio sociology united-states world-war-ii}, number = 2, pages = {199--212}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Hadley {{Cantril}} and {{Robert K}}. {{Merton}}: {{Two Investigations}} of the {{Remarkable Influence}} of the {{Radio Broadcasts}} '{{Invasion}} from {{Mars}}' and '{{War Bond Drive}}'}, volume = 32, year = 1996 }