%0 Journal Article %1 journals/electronicmarkets/BughinZ01 %A Bughin, Jacques %A Zeisser, Michael %D 2001 %J Electron. Mark. %K dblp %N 4 %P 258-262 %T The Marketing Scale Effectiveness of Virtual Communities. %U http://dblp.uni-trier.de/db/journals/electronicmarkets/electronicmarkets11.html#BughinZ01 %V 11

@article{journals/electronicmarkets/BughinZ01, added-at = {2020-03-13T00:00:00.000+0100}, author = {Bughin, Jacques and Zeisser, Michael}, biburl = {https://www.bibsonomy.org/bibtex/2c22e606864838b48a40aa91716b9e022/dblp}, ee = {https://doi.org/10.1080/101967801753405544}, interhash = {b15d15695e960755fdaab42c70bb99b6}, intrahash = {c22e606864838b48a40aa91716b9e022}, journal = {Electron. Mark.}, keywords = {dblp}, number = 4, pages = {258-262}, timestamp = {2020-03-14T11:41:55.000+0100}, title = {The Marketing Scale Effectiveness of Virtual Communities.}, url = {http://dblp.uni-trier.de/db/journals/electronicmarkets/electronicmarkets11.html#BughinZ01}, volume = 11, year = 2001 }