Abstract
User-contributed Web data contains rich and diverse infor-
mation about a variety of events in the physical world, such
as shows, festivals, conferences and more. This information
ranges from known event features (e.g., title, time, location)
posted on event aggregation platforms (e.g., Last.fm events,
EventBrite, Facebook events) to discussions and reactions
related to events shared on dierent social media sites (e.g.,
Twitter, YouTube, Flickr). In this paper, we focus on the
challenge of automatically identifying user-contributed con-
tent for events that are planned and, therefore, known in
advance, across dierent social media sites. We mine event
aggregation platforms to extract event features, which are
often noisy or missing. We use these features to develop
query formulation strategies for retrieving content associ-
ated with an event on dierent social media sites. Further,
we explore ways in which event content identied on one
social media site can be used to retrieve additional relevant
event content on other social media sites. We apply our
strategies to a large set of user-contributed events, and an-
alyze their eectiveness in retrieving relevant event content
from Twitter, YouTube, and Flickr.
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