%0 Book %1 141952299X %A Beckwith, Sandra %D 2006 %I Kaplan Business %K Jan-2008 book brand branding englisch non-profit_organisations publicity welfare %T Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions %U http://www.amazon.co.uk/Publicity-Nonprofits-Generating-Awareness-Contributions/dp/141952299X%3FSubscriptionId%3D13CT5CVB80YFWJEPWS02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D141952299X %@ 141952299X

@book{141952299X, added-at = {2008-11-19T12:06:57.000+0100}, asin = {141952299X}, author = {Beckwith, Sandra}, biburl = {https://www.bibsonomy.org/bibtex/28fb1371a5943d32b42804d9d3c238d01/kregulski}, description = {Amazon.co.uk: Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions: Sandra Beckwith: Books Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today's information-overloaded society poses a huge challenge to organizations of all sizes. In "Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions", award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations.Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to: create an affordable publicity plan that integrates goals, objectives, and key strategies; determine which tools and tactics will have the most impact on your goals; develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences; and maximize the publicity potential of your organization's activities, talents and resources. An excellent roadmap that emphasizes how to information, "Publicity for Nonprofits" is a must have resource for all nonprofit professionals - especially those who know their organization deserves more media attention to achieve its goals.}, dewey = {659.2}, ean = {9781419522994}, interhash = {bb07bab72b679cf5cb90e93ebc9c4358}, intrahash = {8fb1371a5943d32b42804d9d3c238d01}, isbn = {141952299X}, keywords = {Jan-2008 book brand branding englisch non-profit_organisations publicity welfare}, publisher = {Kaplan Business}, timestamp = {2008-11-19T12:06:57.000+0100}, title = {Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions}, url = {http://www.amazon.co.uk/Publicity-Nonprofits-Generating-Awareness-Contributions/dp/141952299X%3FSubscriptionId%3D13CT5CVB80YFWJEPWS02%26tag%3Dws%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D141952299X}, year = 2006 }