%0 Book %1 GVK025782339 %A Pflaum, Dieter %A Eisenmann, Hartmut %C Stuttgart u.a. %D 1988 %I Kohlhammer %K Handelsbetrieb Marketing Werbung %T Einführung in die Handelswerbung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025782339&sourceid=fbw_bibsonomy %@ 317009811X

@book{GVK025782339, added-at = {2009-08-21T09:55:59.000+0200}, address = {Stuttgart [u.a.]}, author = {Pflaum, {Dieter} and Eisenmann, {Hartmut}}, biburl = {https://www.bibsonomy.org/bibtex/2abe2b5c4d704907b63c9576db46ef5ff/fbw_hannover}, interhash = {c22add95a06fb24e6fbcd0521adcd18f}, intrahash = {abe2b5c4d704907b63c9576db46ef5ff}, isbn = {317009811X}, keywords = {Handelsbetrieb Marketing Werbung}, pagetotal = {237}, ppn_gvk = {025782339}, publisher = {Kohlhammer}, timestamp = {2009-08-21T09:56:04.000+0200}, title = {Einführung in die Handelswerbung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+025782339&sourceid=fbw_bibsonomy}, year = 1988 }