%0 Journal Article %1 LeekChristodoulides2009 %A Leek, Sheena %A Christodoulides, George %D 2009 %J Journal of Advertising Research %K marketing mobile om09 %N 1 %P 44-53 %T Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising %U ftp://124.42.15.59/ck/2011-05/165/071/190/099/Next-Generation%20Mobile%20Marketing.pdf %V 49

@article{LeekChristodoulides2009, added-at = {2011-11-03T16:48:46.000+0100}, author = {Leek, Sheena and Christodoulides, George}, biburl = {https://www.bibsonomy.org/bibtex/26f4afd7e33595ae2885a9e05d61d8e3a/griesbau}, interhash = {c69614bfe11889fe62090a9db758dc03}, intrahash = {6f4afd7e33595ae2885a9e05d61d8e3a}, journal = {Journal of Advertising Research}, keywords = {marketing mobile om09}, number = 1, pages = {44-53}, timestamp = {2011-11-03T16:48:46.000+0100}, title = {Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising}, url = {ftp://124.42.15.59/ck/2011-05/165/071/190/099/Next-Generation%20Mobile%20Marketing.pdf}, volume = 49, year = 2009 }