%0 Book %1 GVK219096600 %A Scharf, Andreas %A Schubert, Bernd %B UTB für Wissenschaft %C Stuttgart %D 1997 %I Schäffer-Poeschel %K Marketing %T Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+219096600&sourceid=fbw_bibsonomy %7 2., aktualisierte Aufl. %@ 3825218155

@book{GVK219096600, added-at = {2009-08-21T10:43:30.000+0200}, address = {Stuttgart}, author = {Scharf, {Andreas} and Schubert, {Bernd}}, biburl = {https://www.bibsonomy.org/bibtex/2145d3931d349c04c1e3c4cd5a8b44bc4/fbw_hannover}, edition = {2., aktualisierte Aufl.}, interhash = {cc2bd670cdaf00f86dfff44519c57ced}, intrahash = {145d3931d349c04c1e3c4cd5a8b44bc4}, isbn = {3825218155}, keywords = {Marketing}, pagetotal = {XII, 424}, ppn_gvk = {219096600}, publisher = {Schäffer-Poeschel}, series = {UTB für Wissenschaft}, subtitle = {Einführung in Theorie und Praxis}, timestamp = {2009-08-21T10:52:37.000+0200}, title = {Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+219096600&sourceid=fbw_bibsonomy}, year = 1997 }