%0 Book %1 GVK371557569 %B International series in quantitative marketing %C Boston, Mass. u.a. %D 2004 %E Wind, Yoram %E Green, Paul E. %I Kluwer Academic Publ. %K Conjoint-Analyse Conjoint_Measurement Conjoint_analysis_(Marketing) Green Marketing Marketing_research Marketingforschung Marketingtheorie Marktforschung Mathematical_models Mathematisches_Modell Methodologie Methodology Paul_E Theorie %N 14 %T Marketing research and modeling %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371557569&sourceid=fbw_bibsonomy %@ 1402075960

@book{GVK371557569, added-at = {2009-08-21T12:16:51.000+0200}, address = {Boston, Mass. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/27f7ac2898cb83f7d1c7a53d13e167e32/fbw_hannover}, editor = {Wind, {Yoram} and Green, {Paul E.}}, interhash = {cc77d52bc75ccfcd7e0191dbf0c558d7}, intrahash = {7f7ac2898cb83f7d1c7a53d13e167e32}, isbn = {1402075960}, keywords = {Conjoint-Analyse Conjoint_Measurement Conjoint_analysis_(Marketing) Green Marketing Marketing_research Marketingforschung Marketingtheorie Marktforschung Mathematical_models Mathematisches_Modell Methodologie Methodology Paul_E Theorie}, number = 14, pagetotal = {XIV, 346}, ppn_gvk = {371557569}, publisher = {Kluwer Academic Publ.}, series = {International series in quantitative marketing}, subtitle = {progress and prospects}, timestamp = {2009-08-21T12:16:54.000+0200}, title = {Marketing research and modeling}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371557569&sourceid=fbw_bibsonomy}, year = 2004 }