%0 Book %1 GVK350135827 %C Wiesbaden %D 2002 %E Kracklauer, Alexander %I Gabler %K Category_Management Customer_Relationship_Management Handelsmarketing Konsumgütermarketing Konsumgüterwirtschaft Kundenmanagement Lieferanten-Kunden-Beziehung Logistik-Informationssystem Marketing Unternehmenskooperation Wertschöpfung %T Kooperatives Kundenmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+350135827&sourceid=fbw_bibsonomy %7 1. Aufl %@ 3409119914

@book{GVK350135827, added-at = {2009-08-21T12:11:31.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/21633e0e1944c825a592f157c04e4eedd/fbw_hannover}, edition = {1. Aufl}, editor = {Kracklauer, {Alexander}}, interhash = {d1b5c73a060647b4e339886ceede268c}, intrahash = {1633e0e1944c825a592f157c04e4eedd}, isbn = {3409119914}, keywords = {Category_Management Customer_Relationship_Management Handelsmarketing Konsumgütermarketing Konsumgüterwirtschaft Kundenmanagement Lieferanten-Kunden-Beziehung Logistik-Informationssystem Marketing Unternehmenskooperation Wertschöpfung}, pagetotal = {328}, ppn_gvk = {350135827}, publisher = {Gabler}, subtitle = {Wertschöpfungspartnerschaften als Basis erfolgreicher Kundenbindung}, timestamp = {2009-08-21T12:12:21.000+0200}, title = {Kooperatives Kundenmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+350135827&sourceid=fbw_bibsonomy}, year = 2002 }